Le SNIPES Deck: SNIPES Opens Dedicated Community Space at the Parc des Princes
Cologne, January 24, 2025 – As part of the ongoing partnership between global streetwear leader SNIPES and French football club Paris Saint-Germain (PSG) , a new space has opened at the Parc des Princes: Le SNIPES Deck, a dedicated area that combines urban street style with the unique atmosphere of the iconic club.
Le SNIPES Deck is accessible to all fans. Tickets can be purchased through Paris Saint-Germain’s official ticketing channels. In addition, SNIPES reserves a limited number of seats for invited guests.
The official opening took place on January 22, 2025, during the UEFA Champions League match between PSG and Manchester City, which saw PSG and its fans celebrate a 4–2 victory. Guests included NBA stars from the San Antonio Spurs, who were in the city for the NBA Global Game, as well as numerous partners of both organizations. The exclusive opening featured complimentary food, a barber service and an afterparty with a local DJ.
The design of Le SNIPES Deck reflects the retailer’s identity and brings the brand’s distinctive street style directly into the stadium. Defined by urban elements, the space features a modern concrete aesthetic and a carefully curated lighting concept in blue and red-orange tones, visually highlighting the connection between PSG and SNIPES. To create a cohesive experience in the French capital and underline the significance of the partnership, Le SNIPES Deck also incorporates design elements found in the recently opened SNIPES store in Paris Saint-Denis. Additional features, including a display wall showcasing PSG shirts and an installation inspired by Parisian bus stops, combine SNIPES’ streetwear aesthetic with the innovative spirit of the Parisian club.
Community is at the heart of the partnership between SNIPES and PSG, and this commitment is further strengthened by the redesign and opening of Le SNIPES Deck. During the first weeks of the collaboration, the SNIPES Tour was launched: for every home match, tickets are distributed to children and young people from selected clubs in the suburbs of Paris. They are given the opportunity to enjoy an unforgettable experience at the Parc des Princes and Le SNIPES Deck, as well as take part in the half-time activation.
As PSG’s Official Culture & Community Partner, SNIPES deliberately goes beyond traditional sponsorship. The partnership aims to promote cultural and social values and integrate them sustainably into the club’s activities.
