Cologne, 04.11.2026 – SNIPES is realigning the leadership of its European marketing. Effective November, Arne Henning will take over the position of Senior Head of Marketing for SNIPES in Europe from Marian Paul, who has been responsible for the area until now.
SNIPES is thus filling the position of Senior Head of Marketing from within its own ranks. Henning began his career at SNIPES in 2015 as a marketing trainee and progressed through various roles to become Head of Brand & Content. In his previous roles, he has actively shaped and driven numerous developments in marketing, from market research and retail marketing to content and social media and the further development of the SNIPES brand.
“With Arne Henning, we are making a very deliberate decision for the future leadership of our marketing. As part of the selection process, we considered a number of candidates, and Arne convinced us with his experience, his development and his clear understanding of our brand. Arne enjoys the full trust of the management team and all colleagues, and in addition to his professional expertise, he brings something that is particularly valuable to us: he knows SNIPES, our culture and our brand from many years of his own experience,” says Samuel Deichmann, GM Europe SNIPES.
“From the very beginning of my career, SNIPES has given me the opportunity to develop, take on responsibility and help shape change. That makes this new role especially meaningful to me. I know the strength of our brand and, above all, the people who bring it to life every day. At the same time, there is a lot of work ahead of us. My aim is to work together with the team to develop marketing that further sharpens our brand, strengthens our cultural relevance and contributes even more to our customers and our markets,” says Arne Henning.
Henning thus combines many years of experience within the company with comprehensive marketing expertise and a deep knowledge of the SNIPES brand. He assumes his new role as Senior Head of Marketing Europe with immediate effect.