SNIPES goes Austria
For the first time in its history, SNIPES is expanding into a new country, entering the neighboring Austrian market.
About SNIPES
WE ARE SNIPES!
Since the opening of the first SNIPES store in 1998, SNIPES has stood for more than just streetwear. Deeply rooted in hip-hop, basketball, football, and dance, the retailer connects street culture, community, and fashion.
With more than 800 stores across Europe and the U.S., as well as its online shop, SNIPES offers not only sneakers and streetwear from global brands like adidas, Nike, and New Balance, but also exclusive SNIPES collections and limited drops. From unique global partnerships with DJ Khaled or the French football club PSG to local collaborations with key figures from the scene – SNIPES is an integral part of the street culture community.
SNIPES is not just retail – it’s a movement that connects people around the world. The company actively supports the community through numerous projects that foster talent and provide a platform for the next generation.
SNIPES History
From local roots to global moves.
SNIPES Block Party
At SNIPES we are not just a team, but a family – and we want to celebrate that. Every year we celebrate our successes together at our legendary SNIPES Family Party.
SNIPES goes Switzerland
With the expansion into Switzerland, SNIPES completes the DACH region.
SNIPES goes Netherlands & Spain
After the successful expansion in the DACH region, SNIPES starts expanding in other European countries.
SNIPES goes Italy
SNIPES enters the Italian market for the first time
SNIPES goes Belgium, France & Portugal
SNIPES expands into more European countries.
SNIPES launches Soundbooth in Amsterdam
The vision of our Soundbooth: We want to push undiscovered talents from our community and regularly organize the young talent rap contest in Europe.
SNIPES goes USA
Big moves: SNIPES acquires the streetwear retailers Kicks USA and Mr. Alan’s in 2019, thereby entering the US market.
SNIPES goes Poland and acquisition of Jimmy Jazz in the USA
By acquiring the well-known streetwear retailer Jimmy Jazz, SNIPES can almost triple its door count in the USA. In addition, SNIPES succeeds in entering the Central and Eastern European market by acquiring Distance S.A. in Poland.
SNIPES goes Croatia
With the acquisition of the Croatian retailer “Shooster”, SNIPES has opened up one of the most relevant destinations for sneakers and streetwear in Croatia. With the fourth acquisition within the last twelve months, SNIPES is now represented in eleven European countries and the USA with more than 750 stores.
SNIPES launches community project “Studio44” in Neukölln
On September 21, 2023, SNIPES opened its 400th store in Europe at the Alte Post in Berlin and simultaneously launched the “Studio44”: a freely accessible community space with an integrated dance and sound studio for local musicians, kids, and dancers.
SNIPES and DJ Khaled open We The Best x SNIPES store in Miami
Making moves: On August 3rd, SNIPES and CCO DJ Khaled opened the We The Best x SNIPES Store on Collins Avenue in Miami – an unmatched retail concept that promotes sneaker and streetwear culture in Miami and highlights DJ Khaled’s commitment to local talent.
SNIPES launches the second community space "Studio93" in Paris
Building on the success of Studio44 in Berlin, SNIPES opens Studio93 in Saint-Denis, Paris. The 600-square-meter community space offers music and dance schools, emerging artists, social organizations, and local associations a place for creativity, collaboration, and cultural exchange.
Sven Voth hands over CEO position to Dennis Schröder
January 2024, Dennis Schröder takes over the role of CEO of SNIPES SE. Sven Voth will remain in the role of Founder within the company until the end of 2025. Dennis Schröder has taken on the task of further strengthening SNIPES as a global authenticator for street culture.
Samuel Deichmann succeeds Dennis Schröder as new GM Europe for SNIPES
After years of close collaboration, Samuel Deichmann succeeds Dennis Schröder as GM Europe and will continue driving growth while strengthening SNIPES’ position as a leading force in street culture across Europe.
SNIPES × PSG
ICI C'EST NOTRE TERRAIN
SNIPES Is Official Culture & Community Partner of Paris Saint-Germain
Rooted in Paris and shaped by global influence, PSG represents a new generation of football clubs that extend far beyond the pitch. SNIPES brings this energy to the streets, blending football heritage with contemporary streetwear culture.
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