Cologne, November 6, 2024 – Paris Saint-Germain (PSG) recently took to the pitch in a special version of its home jersey. During the club’s 1–0 victory over Lens, PSG and its Official Culture & Community Partner, SNIPES, incorporated a subtle tribute into the SNIPES logo displayed on the back of the players’ shirts. Barely visible to the naked eye, the logo featured the names of numerous local personalities closely connected to SNIPES, PSG, and Parisian culture itself.
All featured partners are part of SNIPES’ activation campaign announcing the three-year partnership with Paris Saint-Germain. Through this initiative, SNIPES aims to thank those who not only played an important role in the partnership launch but also make a meaningful impact every day within their communities through their networks, dedication, and passion.
“At SNIPES, we always strive to maintain a direct connection with our communities by thinking locally and staying close to our audience. It is important to us to give something back. Whether it’s supporting everyday needs, providing access to education, or creating unique experiences, these are areas where we want to work together with PSG in the future to achieve even more,” said Simon Bus, Head of Communications & Entertainment at SNIPES.
Paris Saint-Germain, through its PSG Foundation and its “PSG for Communities” initiative, and SNIPES, through its “SNIPES Serves” program, view this moment as a starting point for even greater social impact in the years ahead.
SNIPES has already launched the “SNIPES Tour,” providing children and young people from across the Île-de-France region with a unique stadium experience in partnership with PSG. In addition, plans are underway to further integrate hip-hop culture into educational programs and to support young people from disadvantaged backgrounds.
“Since 2011, our President has sought to accelerate local and international support for young people in need while promoting our core values of education, inclusion, and participation. We fully share these goals with our new partner SNIPES, and we are highly motivated to achieve even more together through social initiatives for the next generation,” said Fabien Allègre, Vice President of PSG For Communities.
Media Contact
SNIPES SE
Katharina Scharf
Team Lead Communications
Mobile: +49 173 636 0289
Email: katharina.scharf@snipes.com
About Paris Saint-Germain
Founded in 1970, Paris Saint-Germain (PSG) is France’s most successful sports franchise and one of Europe’s leading football clubs. Since being acquired by Qatar Sports Investments (QSI) in 2011, PSG has achieved remarkable success both on and off the pitch. The club has won 12 French league titles and a total of 51 trophies, including 32 titles since 2011.
PSG has been home to some of football’s biggest stars, including Ronaldinho, David Beckham, Zlatan Ibrahimović, Lionel Messi, and Neymar Jr., and currently boasts some of the world’s top players in its squad. With a rapidly growing global fan base of more than 200 million social media followers, PSG is among the most influential clubs and brands in global sports.
Widely regarded as a club of the new generation, PSG is known for its innovative and forward-thinking approach. Beyond football, the club has established an esports team and supports both men’s and women’s football, as well as handball and judo teams. Through its PSG For Communities program, the club is also deeply committed to social responsibility, supporting disadvantaged young people through targeted initiatives and impactful community programs.
About SNIPES
Inspired by hip-hop, streetball, dance, and action sports, the opening of the first SNIPES store in 1998 laid the foundation for a movement that now connects young people around the world.
Following the outfitter concept, the SNIPES online store and more than 750 SNIPES locations across Europe and the United States offer the latest streetwear pieces and sneakers, alongside timeless classics from brands such as adidas, Nike, New Balance, Karl Kani, K1X, Zoo York, and Southpole. SNIPES’ own collections, successful collaborations with other streetwear brands, and exclusive sneaker releases are key differentiators within its product offering.
In addition, SNIPES remains deeply rooted in the global street culture community, working closely with influential figures from the scene and supporting talented athletes and creative artists.