SNIPES Brings Its Studio Concept to Saint-Denis: Studio93 and New Flagship Store Open
Cologne/Paris, December 6, 2024 – SNIPES, one of the leading sneaker and streetwear retailers in Europe and the U.S., is expanding its commitment to local communities with the opening of a new flagship store in Saint-Denis, featuring an integrated dance and music studio. Inspired by Studio44, which opened in Berlin's Neukölln district in 2023, Studio93 provides a dedicated space for music and dance schools, emerging artists, social organizations, and community groups to connect, collaborate, and create..
A Unique Community Concept in Paris
„With Studio93, we're taking our commitment to the community to the next level," says Dennis Schröder, CEO of SNIPES.
Saint-Denis is a hub of urban culture in Paris, making it the perfect location for our second studio. Music and dance are essential elements of street culture. With Studio93, we want to support these creative communities and make them even more accessible.
The Berlin studio is fully booked and used daily by numerous young creatives. With Studio93, SNIPES further strengthens its connection to the community while creating a platform for a wide range of creative projects. The concept is unique within the European retail landscape and supports the company's ambition to become the global symbol of street culture.
Urban Design with Local Character
The new SNIPES store in Saint-Denis combines contemporary urban design with influences from the vibrant local neighborhood. Since this summer, SNIPES has served as the Official Culture & Community Partner of Paris Saint-Germain (PSG). Visitors are welcomed by a dedicated pop-up installation featuring SNIPES branding alongside the PSG logo, reinforcing the retailer's strong connection to both the Parisian community and the football club.
A staircase designed by the renowned graffiti collective 1UP leads visitors to the adjacent Studio93. With its own distinctive design language, the studio offers an exclusive yet welcoming atmosphere. Beyond the entrance area, guests will find the creative studio space alongside a dedicated lounge area. Blending Parisian elegance with authentic street credibility, Studio93 has been designed to inspire creativity, collaboration, and cultural exchange.
The opening of both the flagship store and Studio93 will be celebrated with an exclusive launch event bringing together key local figures, including rap artists as well as representatives from politics and the media, to experience the concept firsthand.
The new store, located at 25 Rue Catulienne, 93200 Saint-Denis, is now open Monday through Saturday from 10:00 a.m. to 7:00 p.m.
Studio93 can be booked via the following booking platform:
https://anny.co/b/snipes