Cologne, May 7, 2026 – Just ahead of the World Cup, SNIPES and Kappa are launching a joint capsule that brings together streetwear, sport and a sense of nostalgia. The collection is part of the „United by Attitude“ campaign, through which SNIPES highlights the connection between football and streetwear culture during the summer of the tournament.
Collabs and capsule collections have long been a core part of SNIPES. Through targeted partnerships, the retailer creates products that combine cultural relevance with commercial potential, connecting with ist community where it naturally engages. The collaboration with Kappa seamlessly fits into this strategy and makes a strong statement in the year of the World Cup.
At the heart of the Kappa x SNIPES collection are four jerseys. Alongside its own branding, SNIPES incorporates collaborations with Pepsi and Opel, giving the pieces a nostalgic feel reminiscent of iconic club kits from past decades. Opel also brings a strong football heritage to the collaboration, shaped by iconic jersey sponsorships in European football.
The capsule is complemented by sporty essentials, including mesh sets, tracksuits, two women’s sets, jorts, and oversized shirts.
The visual highlight of the collection is the co-branding of both labels, with the iconic Kappa logo reworked to incorporate the SNIPES wordmark.
„Kappa stands for sport heritage like few other brands, while SNIPES is deeply rooted in streetwear culture. This collection brings both together and reinterprets the aesthetic of classic jerseys in a modern way“, says René Dahl, Brand Director at SNIPES.
The Kappa x SNIPES collection will be available from May 11 in selected SNIPES stores and online at snipes.com .