SNIPES sets the course for the future: Dennis Schröder becomes the new CEO of the SNIPES SE
Sven Voth will remain with the company as founder until the end of 2025
Cologne, January 12, 2024 – Sven Voth hands over his position as the CEO of SNIPES SE with immediate effect. Dennis Schröder, who has been the General Manager of the company since April 2023, will succeed Voth and take over responsibility for the business of the internationally operating sneaker and streetwear retailer. Sven Voth will remain with the company as founder and will primarily focus on expansion, wholesale, product trends & innovation, collaborations, and the US business in a two-year transition before moving into a consultancy role on January 1, 2026.
As the founder and long-standing CEO, Sven Voth has shaped SNIPES for over 25 years and uniquely positioned it strategically. Sven Voth has made SNIPES what it is today. I’m looking forward to continuing the history of this great company in my new role," says Schröder, who now chairs the Board of Managing Directors.
It was only in 2023 that SNIPES appointed three additional Managing Directors - Dennis Schröder (now CEO), Peter Buse (COO), and Daniel Bontjer (CRO) - alongside Tim Spickenbom (CFO) and Sven Voth.
SNIPES is a company with a great philosophy, an incomparable USP, and employees who are keen to be ‘more than a retailer’ and help shape the future of SNIPES and its role in the global street culture cosmos. All this certainly comes with a lot of responsibility and a lot of work - I'm not afraid of this situation, because that's exactly what I set out to do.
Sven Voth sold the majority stake of the SNIPES SE to the DEICHMANN Group in 2011. Following the redemption of the last shares, Voth, who founded the company in Essen in 1998 and has developed it over the years into a billion-dollar group with over 750 stores in 12 countries, will move into an advisory role beginning in 2026. "
SNIPES is my life's work and will always be a part of me. I realize that it is time to hand over the baton and Dennis Schröder already enjoys the recognition of all colleagues in the company after a very short time. He brings experience from the retail business and a lot of brand knowledge and is already noticeably enriching the company with his expertise and ideas in a very short space of time.
Jim Bojko will continue to lead the U.S. business in his role as President of SNIPES USA.