Berlin, September 21, 2023 – SNIPES, one of the leading sneaker and streetwear retailers in Europe and the USA, is not only opening a new store in the Alte Post in Berlin on 21.09.23 but also integrates a high-quality community space with a professional dance and recording studio – the Studio44. To celebrate the 400th store in Europe, the retailer is launching an unprecedented concept for German retail: social institutions and associations, schools, music and dance schools as well as artists and local talents from Berlin-Neukölln will be able to use the Studio44 free of charge.
The Alte Post in Berlin-Neukölln is the center of the neighborhood. SNIPES fills the historic building with young sneakerheads, hip-hop tunes and an extraordinary interior, and shows how apparent contrasts can complement each other perfectly by combining the former post office with modern street culture. Within the store, local references to the neighborhood can be found everywhere – for example, the counter was inspired by a Berlin kiosk and the Berlin graffiti crew “1UP” has designed the escalator-driveway with unique artwork.
An exceptional concept for retail
“We not only want to offer our Berlin community a new shopping experience but at the same time create a unique community space: Studio44 is an unprecedented project in European retail and for the first time creates a place for mutual exchange, art, and culture! With the free use of the space, we want to support the passion for music and dance of the Berlin community and offer them an opportunity to network,” Dennis Schröder, General Manager Europe, SNIPES. SNIPES is known for its commitment to local communities. Therefore, Studio44 is very important to the company. For the opening, SNIPES brings artists and producers from Berlin’s rap and hip-hop scene to the Alte Post.
The 400th European SNIPES store opens on September 21 at Karl-Marx-Strasse 97-99, 12043 Berlin, and is open Monday to Saturday from 10 a.m. to 8 p.m. Interested parties can book into the music and dance studio via the SNIPES app.
WE ARE SNIPES!
Inspired by hip-hop, streetball, dance, and action sports, the opening of the first SNIPES store in 1998 laid the foundation for a movement that now connects young people around the world. In line with the outfitter principle, the SNIPES online store and over 700 SNIPES outlets in Europe and the USA offer up-to-the-minute streetwear pieces and sneakers alongside the classic timeless looks of brands such as adidas, Jordan, Karl Kani, Nike, Reebok, and Vans. What really sets our range apart are our own SNIPES collections and successful collaborations with other streetwear brands plus exclusive sneaker models. What’s more, SNIPES has remained true to its deep roots in the global street culture community, working closely with key figures from the scene, and supports talented athletes and creative artists.
For more information please visit https://www.snipes.com/c/storeopening#Berlin
Feel free to contact us if you have any questions:
SNIPES SE | Georgina Gerasimidis | Corporate Communications Manager Mobile: +49 173 437 2767
Mail: georgina.gerasimidis@snipes.com
