Sauce it up! SNIPES and McDonald’s present an exclusive streetwear collection
Just in time for the restaurant chain’s 50th birthday in Germany, SNIPES and McDonald’s teamed up to launch an exclusive 34-piece streetwear collection on November 20th.
The SNIPES x McDonald’s collection cleverly combines different styles and integrates the history and DNA of both companies: While tracksuits, bucket hats, and oversized hoodies pay tribute to hip-hop and thus the SNIPES DNA, bowling shirts and bags in the style of the well-known McDonald’s “brown bags” or headphone cases in red “fry box” shape are reminiscent of the restaurant chain. Together with the use of different materials such as flannel or fleece, the collection thus becomes something very special and appeals to a broad audience.
“In the pieces we designed, timeless retro styles meet hip streetwear. The founding years of both brands, 1971 for McDonald’s Germany and 1998 for SNIPES, also play a major role and thus ensure an ideal combination of both brands. At the same time, the individual elements reflect current fashion trends. Together with the characteristic McDonald’s color palette, the result is this fall’s streetwear collab,” says Matthias Schübbe, Head of Marketing at SNIPES.
“The co-branded collection with SNIPES is something very special for us,” said Markus Weiß, corporate spokesperson McDonald’s Germany. “We are one of the first McDonald’s markets in the world to bring our branding to retail for fans. With sweepstakes on our social channels, SNIPES winning codes in the participating restaurants as part of our current 50th-anniversary promotion and integration into the McDonald’s app, we are creating a 360-degree journey for our target group.”
The communication for the collection’s “Sauce it up!” campaign started in mid-October and was fully implemented in-house by SNIPES. Influencers and Youtubers with a wide reach acted as key catalysts and took their followers on a journey including teasers, first previews of the collection and entertaining challenges. The launch is also supported by a campaign video in retro-future style as well as an influencer campaign rolled out across Europe. The focus is always on the pun “sauce”, which is a slang widely used in street culture to describe someone with style and confidence.
The exclusive collection will be available in select SNIPES stores in Europe, on the SNIPES app and online at snipes.com/mcdonalds from November 20, 2021.
Collection and more campaign assets can be found here: SNIPES x McDonald’s
Feel free to contact us with any questions about the collaboration:
SNIPES SE
Katharina Scharf
Corporate Communications SNIPES
Mobile: +49 173 636 0289
Mail: katharina.scharf@snipes.com
McDonald’s Deutschland LLC
Markus Weiß
Drygalski-Allee 51
81477 München
Tel.: 089 78594-519
Fax: 089 78594-479
Mail: presse@mcdonalds.de
Twitter: @McDonaldsDEN
About SNIPES:
Inspired by hip-hop, streetball, dance, and action sports, the opening of the first SNIPES store in 1998 laid the foundation for a movement that now connects young people around the world. In line with the outfitter principle, the SNIPES online store and over 450 SNIPES outlets in Europe and the USA offer up-to-the-minute streetwear pieces and sneakers alongside the classic timeless looks of brands such as adidas, Jordan, Karl Kani, Nike, Reebok, and Vans. What really sets our range apart are our own SNIPES collections and successful collaborations with other streetwear brands plus exclusive sneaker models. What’s more, SNIPES has remained true to its deep roots in the global street culture community, working closely with key figures from the scene, and supports talented athletes and creative artists.
About McDonald’s Germany:
McDonald’s is the world’s leading global foodservice retailer with over 39,000 locations in 119 countries. Approximately 93% of McDonald’s restaurants worldwide are owned and operated by independent local business owners. As one of the world’s largest restaurant companies, we believe we have a responsibility to provide long-term, sustainable value creation for shareholders while taking action on some of the world’s most pressing social and environmental challenges. We’re also prioritizing our role and impact in the communities we have been serving for more than 65 years and speaking up about how we plan to feed and foster the future of those communities over the next 65 years. As we look to the future, we believe we can have an even greater impact by focusing on four areas that matter most to our communities: Food Quality & Sourcing; Our Planet; Community Connection; and Jobs, Inclusion & Empowerment.
