Guerrilla -installation with oversized basketballs all over Europe for campaign launch

SNIPES is an official partner and licensee of the new “Space Jam: A New Legacy” film by Warner Bros. – and SNIPES announces this with a special action: from June 25th to 27th, the globally active sneaker and streetwear retailer positioned basketballs up to three meters in size at prominent locations in five European cities. The balls turned out as popular selfie spots:

  • Berlin: Gedächtniskirche
  • Cologne: Park Area Congress
  • Paris: MK2 Bibliothèque
  • Milan: City Life Center
  • Barcelona: CC Maremagnum

Mathias Schübbe, Head of Marketing on the campaign: “We like to think things differently and always have our very own ‘SNIPES way’, especially in marketing. We wanted to create something big and thereby generate maximum attention. By placing the giant basketballs in the environment of our target group, we create exactly that. It’s just our way of saying we’re partnering with Warner Bros. for the movie ‘Space Jam: A New Legacy.’”
The unusual campaign also kicks off further measures in the course of the collaboration, such as a large-scale influencer campaign, a joint collection and a live event.

About SNIPES
The opening of the first SNIPES store in 1998 laid the foundation for a movement that today connects young people around the globe. Inspired by hip-hop, streetball, dance, and action sports, SNIPES always delivers the latest streetwear and sneaker looks from brands like Adidas, Jordan, Nike, Puma, Reebok, or Vans online and in over 400 stores in Europe and the USA. In addition, SNIPES successfully releases its collections as well as collaborations with other streetwear brands several times a year, actively supports talented athletes and creative artists, and is committed to the street culture community worldwide.

About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), a WarnerMedia Company, extends the studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP collaborates with leading licensees worldwide on an award-winning line of toys, fashion, home décor, and publishing releases inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network, and Adult Swim. The company’s successful global-themed entertainment division includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships, and experiential worlds, WBCP is one of the leading licensing and retail merchandising organizations in the world.
SPACE JAM: A NEW LEGACY and all related characters and elements © & TM Warner Bros. Entertainment Inc. (s21)

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