Cologne, January 24, 2025 – Within the framework of its partnership with Paris Saint-Germain, streetwear pioneers SNIPES have inaugurated a new space dedicated to the community in the Parc des Princes: Le SNIPES Deck. This space blends urban style with the unique atmosphere of the club for the new generation.
The SNIPES Deck was unveiled on Wednesday 22nd January 2025, during the match that saw Paris Saint-Germain defeat Manchester City 4-2. This solid performance, celebrated by the fans and visitors in the Parc des Princes, was the ideal opportunity to unveil this unique space. The event was attended by a host of special guests, including basketball players from the San Antonio Spurs, who had travelled to Paris for their NBA Paris Game. These guests of honour enjoyed an exclusive experience in the SNIPES Deck, complete with tailored services and entertainment: barber service, personalised embroidery on match scarves, and an after party featuring a local DJ to keep the celebrations going into the night.
The SNIPES Deck treats guests to an exclusive experience, which is accessible by the Parisian club’s official ticketing channels or by invitation only via SNIPES. This space perfectly embodies the brand’s urban identity, with its interior design featuring exposed concrete and lighting in blue and red tones, which are emblematic to both PSG and Parisian culture. The space also includes design elements similar to those found in the new SNIPES store, which recently opened in Saint Denis. An exhibition wall displaying PSG shirts and an installation inspired by a Parisian bus stop complete the aesthetic of the space, which blends SNIPES’ streetwear style with the Parisian club’s innovative spirit.
At the heart of this collaboration between SNIPES and PSG is a strong commitment to the community. Through initiatives such as the SNIPES Club Tour, selected children and young players from clubs in the Parisian suburbs have the opportunity to enjoy an unforgettable matchday experience, including a visit to the SNIPES Deck. In the future, SNIPES is planning to host special activations in this space, such as DJ sets on matchdays or celebrations for key events, to further strengthen the bond between the club, its fans and the community.
As PSG’s official partner for culture and community, SNIPES is going beyond the framework of a traditional partnership agreement by integrating social and cultural values in the Parisian club’s activities for the long term.
WE ARE SNIPES!
Inspired by hip-hop, streetball, dance, and action sports, the opening of the first SNIPES store in 1998 laid the foundation for a movement that now connects young people around the world. In line with the outfitter principle, the SNIPES online store and over 750 SNIPES outlets in Europe and the USA offer up-to-the-minute streetwear pieces and sneakers alongside the classic timeless looks of brands such as adidas, Nike, New Balance, Karl Kani, K1X, Zoo York and Southpole. What really sets our range apart are our own SNIPES collections and successful collaborations with other streetwear brands plus exclusive sneaker models. What’s more, SNIPES has remained true to its deep roots in the global street culture community, working closely with key figures from the scene, and supports talented athletes and creative artists.
About Paris Saint-Germain
Founded in 1970, Paris Saint-Germain (PSG) is France’s most decorated sports club and a major player on the European scene. Managed by Qatar Sports Investments (QSI) since 2011, PSG has become a multi-sport institution, excelling in men’s and women’s football, handball, judo and electronic sports. In 2022, American company Arctos Partners invested in the club to support its long-term growth strategy.
With a worldwide fan base exceeding 220 million followers on social media, PSG has become a cultural icon at the crossroads between sport, fashion and entertainment. Its collaborations with global brands such as Jordan have cemented its status as an internationally-recognised lifestyle brand. In 2024, the club inaugurated the Campus Paris Saint-Germain, an ultra-modern facility that sets new standards for athlete development and performance.
PSG is committed to social responsibility, supporting disadvantaged young people across the globe with its “PSG for Communities” programme, which runs initiatives that promote education, sport and inclusion.
As the “Club for the New Generation”, Paris Saint-Germain combines sporting excellence, cultural influence and social impact to shape the future of sport and of society.
For any requests connected with SNIPES, please contact:
SNIPES SE | Katharina Scharf | Team Lead Communications
Mobile: +49 173 6360289
Email: katharina.scharf@snipes.com
