Cologne/Paris, 23.09.2024. SNIPES has officially joined forces with Paris Saint-Germain (PSG) as the new Official Culture & Community Partner of the Club. As part of the deal, the SNIPES logo will be displayed on the back of the Men’s First Team jersey during all Ligue 1 games.
The global sneaker and streetwear retailer SNIPES is now a global Premium Partner of the French football club Paris Saint-Germain (PSG). The partnership is initially set for three years. With this collaboration, SNIPES is massively strengthening its commitment in France and defining it as one of the retailer’s most important growth markets. The Forward-thinking brand will also leverage the Club’s unrivaled global reach to amplify its presence worldwide. As the club’s “Official Culture & Community Partner”, the tie-up promises to transcend traditional sponsorship, deeply embedding SNIPES’ cultural roots into the Club’s activities and community initiatives.
“This is the biggest deal in SNIPES’ history – and I’m very proud of that. For us, it’s not just about putting our logo on the back of PSG jerseys or doing standard advertising. PSG is the biggest lifestyle brand in the world of football, and together, we want to make a real impact—both locally in Paris and globally. For me, coming from the football business, this is a project close to my heart and at the same time the perfect match for SNIPES”, Dennis Schröder, CEO SNIPES.
“SNIPES and Paris Saint-Germain are united by a shared commitment to the community. Through the partnership, we are placing our Parisian community at the center, while expanding our global reach beyond football. As the Club of the new generation, this collaboration is perfectly aligned with our mission to give back to community through sport, music and culture – both in our home city and globally. We believe SNIPES is the ideal partner to support us in achieving this vision”, Nicola Ibbetson, Global Partnership Director.
SNIPES will also integrate the partnership into its own charity program, “SNIPES serves”. Not only children and adolescents from the greater Paris area, but also gradually all over the SNIPES & PSG territories will be able to benefit from this through various unforgettable moments in sports, but also in the field of cultural education.
Feel free to contact us if you have any questions:
SNIPES SE CONTACT
Katharina Scharf
Team Lead Communications
Mobile: + 49 173 6360289
Mail: katharina.scharf@snipes.com
PSG CONTACT
Cindy De Oliveira
Head Of Corporate Communications
Mobile: + 33 (0)6 26 65 76 53
Mail: cdeoliveira@psg.fr
About SNIPES
Inspired by hip-hop, streetball, dance, and action sports, the opening of the first SNIPES store in 1998 laid the foundation for a movement that now connects young people around the world. In line with the outfitter principle, the SNIPES online stores and more than 750 SNIPES outlets in Europe and the United States offer up-to-the-minute streetwear pieces and sneakers alongside the classic timeless looks of brands such as Nike, New Balance, adidas, Paperplanes or Jordan. What really sets our range apart are our own SNIPES collections and successful collaborations with relevant streetwear brands plus exclusive sneaker models. What’s more, SNIPES has remained true to its deep roots in the global street culture community, working closely with key figures from the scene, and supports talented athletes and creative artists.
About Paris Saint-Germain
Founded in 1970, Paris Saint-Germain (PSG) stands as France’s most successful sports franchise and one of the elite football clubs in Europe. Since its acquisition by Qatar Sports Investments (QSI) in 2011, PSG has achieved remarkable success both on and off the pitch. The Club has secured a record-breaking 12 national championship titles and a total of 51 trophies since its founding, including an astounding 32 trophies since 2011. PSG has been home to some of football’s biggest stars, including Ronaldinho, Beckham, Ibrahimović, Messi, and Neymar Jr., and currently features some of the world’s top players. With a rapidly growing global fan base of over 200 million social media followers, PSG ranks among the largest and most influential clubs and brands in world sports. PSG, considered as the club of the new generation, is known for its innovative and forward-thinking approach. The Club has expanded beyond traditional football by establishing an Esports team and supporting men’s soccer, women’s soccer, handball, and judo teams. PSG is also deeply committed to social responsibility through its PSG For Communities program, which focuses on empowering disadvantaged youth through dedicated funding and impactful initiatives.
