SNIPES starts in Poland and opens its online store Rebranding of former Distance stores begun
Cologne. 08.02.2022 – The globally operating sneaker and streetwear retailer SNIPES opens its Polish online shop and therefore officially enters the Central and Eastern European market. After successfully acquiring Distance S.A. last fall, SNIPES at the same time took over the Polish retailer’s 31 stores to open up all major locations in the country. The rebranding has already started. The first stores in Katowice, Opole, and Bielsko-Biala have already been converted. More stores will follow in the coming weeks. The company is also planning to open a store in the current SNIPES 2.0 look in Lodz.
With a store network of more than 600 stores in Europe and the United States, SNIPES is one of the most important retailers for sneakers and streetwear worldwide. The omnichannel company is characterized by its deep roots in hip-hop culture and an approach centered on this community, based on promoting and celebrating street culture. SNIPES is particularly involved in dance, hip-hop, and basketball.
“We are very excited to finally launch in Poland to gain a foothold in Eastern Europe as well. Our unique assortment provides the Polish community, which in extent and composition are not represented in such a way in Eastern Europe. Our goal is to push Polish street culture forward,” Simon Bus, Head of Communications at SNIPES.
“The opening of our first online store in the CEE region represents the first milestone in our market entry strategy. We have a strong focus on our digital business, so our clear goal is to significantly exceed the performance of the former Distance Online shop. We are very pleased with the launch and are currently planning the roll-out of our SNIPES app soon. This will also bring our loyalty program, the SNIPES Clique, to Poland and enable us to communicate even in a closer way with our community,” says Jeanine Schneider, Sr. Head of Digital SNIPES.
Online shop: www.snipes.com
For further inquiries please contact:
Katharina Scharf
+49 173 636 0289
WE ARE SNIPES!
Inspired by hip-hop, streetball, dance, and action sports, the opening of the first SNIPES store in 1998 laid the foundation for a movement that now connects young people around the world. In line with the outfitter principle, the SNIPES online store and over 600 SNIPES outlets in Europe and the USA offer up-to-the-minute streetwear pieces and sneakers alongside the classic timeless looks of brands such as adidas, Jordan, Karl Kani, Nike, Reebok, and Vans. What really sets our range apart are our own SNIPES collections and successful collaborations with other streetwear brands plus exclusive sneaker models. What’s more, SNIPES has remained true to its deep roots in the global street culture community, working closely with key figures from the scene, and supports talented athletes and creative artists.