SPACE JAM: A NEW LEGACY x SNIPES

For the release of the new „Space Jam: A New Legacy“ movie, SNIPES launches an exciting collection in collaboration with Warner Bros.

On July 10, right before the global launch of the highly anticipated movie “Space Jam: A New Legacy” featuring NBA-Superstar LeBron James and global icon, SNIPES is releasing its limited full family collection consisting of 48 apparel pieces as well as accessories inspired by the Tune Squad and the overall movie aesthetic.

This is not your regular basketball collection. This collaboration combines the raised from concrete culture of SNIPES with the charisma of Looney Tunes. To switch things up SNIPES included some lifestyle pieces like denim jackets, shorts, and cool accessories. And while caps, bucket hats, and socks complement the collection, SNIPES didn’t forget the hoopers. Colorful sweatsuits with overall Looney Tunes prints, basketball jerseys, graphic t-shirts and some sweatbands and basketballs too.
Everything you need to rep the Tune Squad.

To get fans excited for the collection SNIPES prepared several exciting activations. From June 25 till June 27, some giant Space Jam: A New Legacy x SNIPES basketballs were placed in Paris, Milan, Barcelona, Berlin, and Cologne for some surprising moments.
Next to the oversized basketballs, SNIPES will host basketball competitions. The winners will win tickets for a special pre-screening event which will be held in Berlin. Lastly, a SNIPES basketball AR game will be available on your mobile devices. With no app download required, participants will have the chance to win exclusive prizes.

The limited collection Space Jam: A New Legacy x SNIPES will be available at selected SNIPES stores and online at snipes.com from July 10, 2021. This exciting cooperation was curated with the support of Hamburg-based consulting agency Jung von Matt NERD.

All in all, as Tweety would say: Cwassic!